MIllion Dollar Ads (Classic Article)
It's super bowl Sunday again, thus you know what that means? This is the time that big corporate merchandisers spend their big bucks. I don't know about the rest of you but I'm not much of a sports fan. I catch an occasional game here and there but no, sport watching isn't for me. However come super bowl time, the commercial breaks do get a little on the pecuilar side. Aside from the half time show, sports enthusias look forward to those one minute spots that have become part of the traditional playing field.
Who can forget the MIller Light girls brawling it out or those pesky Budweiser frogs? Commercials in general suck but when you stick a price tag that can cost you as much as trump building on a sunny day. Entertainment we must, in advertisers we trust. On average a company spends over 500 thousand dollars on advertising but that scale tips a bit once the big game comes into play, no pun intended.
Currently it cost about 2.7 million dollars for one thirty second ad. Makes you think, why would Pepsi believe we care what Brtiney drinks or for that matter what P.Diddy or Carson Daly swallow up. Sure Adrian Brody looks stylish walking around with that Diet Coke in hand and Mrs. Urban can sell us a perfume anytime, right because really I don't know what the hell she's selling in the first place.
The price tag also means that big Hollywood directors can jump into the field anytime. Most recently David Fitcher, SEVEN, directed Pitt in the now famous Heineken ad. You know the one where he's on the phone fetching a ride at the end. This ironically added more questions to his divorce from Jennifer Aniston. The Coen Brothers directed one and so has Spielberg, no, not really, but E.T. did make an appearance on the last game of the millennium. Of course we all have to thank Ridley Scott for kicking things off with his masterpiece at the time, the famous Macintosh commercial. The one that features a running heroin that hurls a sledgehammer at a giant monitor.
I honestly don't understand why pay such a price. Sure they can keep us around till the game resumes. However does the product actually sell? Do we know what the product actually is? Million dollar commercials can only mean one thing, stop procrastinating and start participating. Shoot I think I should take my own advice. Give me a million dollars and I'll give you an ad you won't forget. One that will feature credits at both ends, with a great story and longer they your avearge thirty second ad. I can guarente you that the product will sell.
Who can forget the MIller Light girls brawling it out or those pesky Budweiser frogs? Commercials in general suck but when you stick a price tag that can cost you as much as trump building on a sunny day. Entertainment we must, in advertisers we trust. On average a company spends over 500 thousand dollars on advertising but that scale tips a bit once the big game comes into play, no pun intended.
Currently it cost about 2.7 million dollars for one thirty second ad. Makes you think, why would Pepsi believe we care what Brtiney drinks or for that matter what P.Diddy or Carson Daly swallow up. Sure Adrian Brody looks stylish walking around with that Diet Coke in hand and Mrs. Urban can sell us a perfume anytime, right because really I don't know what the hell she's selling in the first place.
The price tag also means that big Hollywood directors can jump into the field anytime. Most recently David Fitcher, SEVEN, directed Pitt in the now famous Heineken ad. You know the one where he's on the phone fetching a ride at the end. This ironically added more questions to his divorce from Jennifer Aniston. The Coen Brothers directed one and so has Spielberg, no, not really, but E.T. did make an appearance on the last game of the millennium. Of course we all have to thank Ridley Scott for kicking things off with his masterpiece at the time, the famous Macintosh commercial. The one that features a running heroin that hurls a sledgehammer at a giant monitor.
I honestly don't understand why pay such a price. Sure they can keep us around till the game resumes. However does the product actually sell? Do we know what the product actually is? Million dollar commercials can only mean one thing, stop procrastinating and start participating. Shoot I think I should take my own advice. Give me a million dollars and I'll give you an ad you won't forget. One that will feature credits at both ends, with a great story and longer they your avearge thirty second ad. I can guarente you that the product will sell.
posted by MMJoe | 8:37 AM
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